Everyday the Same Picture: Popularity and Content Diversity

Facebook is flooded by diverse and heterogeneous content, from kittens up to music and news, passing through satirical and funny stories. Each piece of that corpus reflects the heterogeneity of the underlying social background. In the Italian Facebook we have found an interesting case: a page having more than $40K$ followers that every day posts the same picture of a popular Italian singer. In this work, we use such a page as a control to study and model the relationship between content heterogeneity on popularity. In particular, we use that page for a comparative analysis of information consumption patterns with respect to pages posting science and conspiracy news. In total, we analyze about $2M$ likes and $190K$ comments, made by approximately $340K$ and $65K$ users, respectively. We conclude the paper by introducing a model mimicking users selection preferences accounting for the heterogeneity of contents

Structural Patterns of the Occupy Movement on Facebook

In this work we study a peculiar example of social organization on Facebook: the Occupy Movement -- i.e., an international protest movement against social and economic inequality organized online at a city level. We consider 179 US Facebook public pages during the time period between September 2011 and February 2013. The dataset includes 618K active users and 753K posts that received about 5.2M likes and 1.1M comments. By labeling user according to their interaction patterns on pages -- e.g., a user is considered to be polarized if she has at least the 95% of her likes on a specific page -- we find that activities are not locally coordinated by geographically close pages, but are driven by pages linked to major US cities that act as hubs within the various groups. Such a pattern is verified even by extracting the backbone structure -- i.e., filtering statistically relevant weight heterogeneities -- for both the pages-reshares and the pages-common users networks

Debunking in a World of Tribes

Recently a simple military exercise on the Internet was perceived as the beginning of a new civil war in the US. Social media aggregate people around common interests eliciting a collective framing of narratives and worldviews. However, the wide availability of user-provided content and the direct path between producers and consumers of information often foster confusion about causations, encouraging mistrust, rumors, and even conspiracy thinking. In order to contrast such a trend attempts to \textit{debunk} are often undertaken. Here, we examine the effectiveness of debunking through a quantitative analysis of 54 million users over a time span of five years (Jan 2010, Dec 2014). In particular, we compare how users interact with proven (scientific) and unsubstantiated (conspiracy-like) information on Facebook in the US. Our findings confirm the existence of echo chambers where users interact primarily with either conspiracy-like or scientific pages. Both groups interact similarly with the information within their echo chamber. We examine 47,780 debunking posts and find that attempts at debunking are largely ineffective. For one, only a small fraction of usual consumers of unsubstantiated information interact with the posts. Furthermore, we show that those few are often the most committed conspiracy users and rather than internalizing debunking information, they often react to it negatively. Indeed, after interacting with debunking posts, users retain, or even increase, their engagement within the conspiracy echo chamber

The economy of attention in the age of (mis)information

In this work we present a thorough quantitative analysis of information consumption patterns of qualitatively different information on Facebook. Pages are categorized, according to their topics and the communities of interests they pertain to, in a) alternative information sources (diffusing topics that are neglected by science and main stream media); b) online political activism; and c) main stream media. We find similar information consumption patterns despite the very different nature of contents. Then, we classify users according to their interaction patterns among the different topics and measure how they responded to the injection of 2788 false information (parodistic imitations of alternative stories). We find that users prominently interacting with alternative information sources ? i.e. more exposed to unsubstantiated claims ? are more prone to interact with intentional and parodistic false claim

Misinformation in the loop: the emergence of narratives in Online Social Networks

The interlink between information and belief formation and revision is a fundamental aspect of social dynamics. The growth of knowledge fostered by a hyper-connected world together with the unprecedented acceleration of scientific progress has exposed individuals, governments and countries to an increasing level of complexity to explain reality and its phenomena. Despite the enthusiastic rhetoric about the so called collective intelligence, conspiracy theories and other unsubstantiated claims find on the Web a natural medium for their diffusion. Cases in which these kinds of false information are used in political debates are far from unimaginable. In this work, we study the behavior of users supporting different (and opposite) worldviews – i.e. scientific and conspiracist thinking – that commented the posts of the Facebook page of a large italian political party that advocates direct democracy and e-Participation. We find that users supporting different narratives consume political information in a similar way. Moreover, by analyzing the composition of users active on the page in terms of commenting activity, we notice that almost one fifth of them is represented by polarized consumers of conspiracy stories, and those are able to generate almost one third of total comments to the posts of the pag

Anatomy of news consumption on Facebook

The advent of social media and microblogging platforms has radically changed the way we consume information and form opinions. In this paper, we explore the anatomy of the information space on Facebook by characterizing on a global scale the news consumption patterns of 376 million users over a time span of 6 y (January 2010 to December 2015). We find that users tend to focus on a limited set of pages, producing a sharp community structure among news outlets. We also find that the preferences of users and news providers differ. By tracking how Facebook pages " like" each other and examining their geolocation, we find that news providers are more geographically confined than users. We devise a simple model of selective exposure that reproduces the observed connectivity patterns